Use of artificial intelligence (AI) for image generation

Use of AI-generated images

To create We use AI-supported tools for certain image materials .

These images serve purely illustrative purposes and are based not on personal data .

There is no processing or linking with real user information.

What you should know about our AI images:

Technical origin
The images were created using AI-supported tools such as Midjourney & DALL·E. These are generative AI tools that create new, creative images based on prompts (briefings) and training data.

No personal data
When creating the images, no real people, customer data or personal information processed or used. The images are purely synthetic and have no connection to individual user data or profiles.

Data protection-compliant use
The use of AI images is in accordance with applicable data protection laws, in particular the General Data Protection Regulation (GDPR) and the requirements of the EU AI Act. no sensitive data is processed or integrated into the generation.

Transparency & Security
We attach great importance to transparency. Therefore, we label AI-generated content where appropriate and ensure that all tools we use comply with European standards for data security and the ethical use of AI.

Note: AI images do not replace real product images. They complement them visually, for example, with application scenarios or creative inspiration images. Product photos on product detail pages are authentic and correspond to the original product .

You can find more information in the privacy policy under point 7.